Naked Conversations ch. 3 and 4

Chapter 3

Conversational Marketing
-ads must generate a response from 2% of audience to be successful
-Many have becomed mentally and technologically filtered using pop up blockers and filters
-New technology lowers costs
Aggregate millions of users without spending any money
how?
customers engage by blogging, buddy system :ICQ(I seek u started by kids), blogging is one to many conversations
Skype-uses word of mouth to invigorate adoption, low cost marketing-30 million users while Vonage only has 1 million, unset traditional phone services by adding low paid services using inbound and outbound calling from conventional phone

Dr. Jih says:
-Can Skype do without traditional phone company. yes from CPU to CPU. But to call your grandma who does not have a cpu, you need to be able to connect with your cpu with her telephone. Skype Out costs 2.1 cents per many to call anyone. Until everyone has cpu, Skype still needs to work with phone companies.

Blazing Foxes
Firefox blew Skype out of the water with 25 million downloads.

Passion not Echo
Howard Dean's presedential bloggers blogged passionately.

Remarkable of Invisible
Does the market believe your product is remarkable

Free from Billions
Google had more tools, slim front page, quick search engine

The "Awesome-Sucks" Factor
-Because of texting and blogging, if a movie "sucks" then it could be a bust before the credits even roll.

Blogging key advantage
roll out full campaigns, connect with customers, correct stuff, two way street, easy to find and join, quickly feed the network with the information, cheap, effective

Chapter 4

Direct Access-hear directly from customer and recieve dialogue instantly
GM in the FastLane
Customer could make up facts while rolling out the new Saturn before the car was even available. A third party blogger dispelled these rumors

Moving the Whole Damned Compass
Microsofts Sun is the bloggingest company, blogs reflect the quality of the people therefore the company. Blogging gives the option of bypassing the media and the possible spin they put on the facts.

Participation Age
-bypass journalists, blogging keeps everything more balanced.

Maverick Blogger:
Mark Cuban started Microsolutions
he cofounded broadcast.com. Yahoo bought this website and Cuban was a billionaire, uses blogs to say good things about his NBA team, the Dallas Mavericks, Cuban does not encourage his workers to blog.

Bypassing Media Mythology
press reports myths, not facts says Dave Winer

Doing it in Private
Intel CEO Paul Otellini, has a blog where only Intel's 86000 employees can view.