Dr. Jih
Blog
Marketing, getting the customers involved, owners, investors, workers/employees, one could fall into several different of these. They could be owner, worker etc.
Web 2.0
Studying tips: read chapter, think about it for 15 or 20 minutes, and then write down everything you know
Chapter 7 in Naked Conversations-presentation
bloggers tell it like it is, no reason to lie, their loyalty is with the public
two schools of public relations practice
-command and control, cover up blimishes
-listen and participate, goes staight to the public, public provides feedback
Press releases takes weeks to produce, must be revised many time
Blogs get amplified by the people to read and respond to them, they public will let the authors of the press release what they want to know and what is boring.
Trends
media, corporate transparency, PR
Chapter 8
Look at the power point that I presented on October 15
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