Chapter 1
http://channel9.msdn.com
Microsoft uses blogs for employees, customers, recruits and everything between.
Use blog website or homepage on Resume.

Chapter 2:
Speed of Adoption
Number of blogs doubles every 5 month, 20 millioni bloggers a day, fastest growing technology, uses in business practice and personal.
Free to talk about anything, read someone else blog, snowball effect when linking to other blogs, won't agree with everything you read but can expand your view. Get company background history on a blog. Blogs inspire controversy.
6 pillar, -publishable, anyone can do it-findable-social, one big conversation and build friendships-viral, info spreads faster in a blog than a news service-syndicatable, free RSS, more efficient than visiting one page at a time, RSS shows you which one has been hit-linkable, every blogger has access to millions in the blog sphere.
Google searches blogs by the amount of time that blog has been hit